FinanceCreated 8/30/1996
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Begin with the concept of "present value"
Brealey and Myers begin their chapter 2 with a simple situation: an apartment building has burned down, leaving you with a check for $200,000 and a lot worth $50,000. You want to figure out what to do.
Your financial advisor sets forth three options:
| Choice | Now | Next Year |
| Cash out: | $250,000 | $0 |
| Build new office building: | -$100,000 | $400,000 |
| Invest in stock market (at 12% expected return): | $0 | $280,000 |
What should you do?
To make things worse, you own the building in company wi th three of your relatives:
Anthony states that he wants option 1--sell everything. Cornelia wants option 3--invest, but don't throw more money into the process. Esmerelda wants option 2.

Now the answer is going to be:
| Choice | Net Present Value (12% Discount Rate) |
| Cash out | $250,000 |
| Build | $257,143 |
| Invest | $250,000 |
You should choose option B--build. Why?
Simplest answer: it is the best thing you can do with the money...
So: First Principle: Opportunity cost: What else could you do with the money?
Second Principle: Open access to capital markets allows you to shape your consumption profile

Third Principle: Moving your possible consumption profile up and to the right is a good thing:
Fourth Principle: Well-functioning capital markets mean that all present-future consumption possibility profiles are parallel.

Fourth Principle: Net Present Value is where the interest-rate line hits the x-axis: how much you could get today if you mortgaged all the future cash flows from the project you are undertaking.
Thus maximizing NPV is the way to get your consumption-possibilities line as far out as possible.
Not that big a problem. But, as Brealey and Myers say, "having glimpsed the problems of imperfect markets, we shall, like an economist in a shipwreck, simply assume our life jacket and swim safely to shore.
Other corporate goals?
"Maximize profits"--which year's profits? How about trading off present for future profits? Which accountant?
Do real managers actually maximize net present value? Brealey and Myers are more sanguine about corporate control than I am; our system is not a great one...
Next time: rules of thumb for calculating net present values...
FinanceCreated 8/30/1996
Go to Brad DeLong's Home
Page
Associate Professor of Economics Brad De
Long, 601 Evans
University of California at Berkeley; Berkeley, CA 94720-3880
(510) 643-4027 phone (510) 642-6615 fax
delong@econ.berkeley.edu
http://www.j-bradford-delong.net/