August 03, 2004

Investment Advice from Slate

Slate commissions Henry Blodget to analyze the Google IPO. He sneers at those who--like me--have been warning that Google will very likely be grossly overvalued:

Gambling on Google - Slate bids on Wall Street's hottest IPO. By Henry Blodget: [Purchasers of Google IPO shares have] the best odds of winning (making money, not just getting shares) if most potential bidders are so terrified of losing that they don't bid: This will allow us to aim low, get stock, and then benefit when the great prudent majority—which refrained from bidding on the auction—piles on in the aftermarket. To maximize our chances, therefore, we should preach (preferably on national television) that participating in the auction is a terrible idea. In the months since Google announced the auction, scores of experts have done this. Many of them are probably now formulating bids.

Am I correct in thinking that Amazon--a company that has done very, very well indeed over the past five years or so--is now selling for 1/10 of what Blodget predicted for his clients?

UPDATE: No, it appears I am not correct. Amazon is currently selling for 56% of Blodget's valuation, not 10%.

Posted by DeLong at August 3, 2004 06:55 PM | TrackBack | | Other weblogs commenting on this post
Comments

Were you reading the same article I read? In particular:

"The only way we can win, meanwhile, is if we bid in the "winner" range but below the price at which the stock trades in the aftermarket (highly unlikely). One reason IPO auctions have essentially been abandoned worldwide is that these odds stink. (Good thing we're not acting rationally.)"

Posted by: Aaron on August 3, 2004 07:24 PM

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"suspect that many will play the Google auction game for the same reasons I plan to: out of curiosity and fun and/or the remote possibility of getting shares at a reasonable price"

my mom gives me that reason when I ask her why she plays the lottery

Posted by: anon on August 3, 2004 07:26 PM

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Isn't there economics literature on auctions to the effect that winning bids at autions always overshoot their mark, that the second or third highest bids are more accurate measures?

Posted by: john c. halasz on August 3, 2004 07:32 PM

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Brad,

Amazom great success? 10 years old and made its first profit this year, entirely on the EU currency exchange rates. Still worth minus $2.18 a share net. I have to say you have a strange view of success for an economist. Usually you have a more keen observation than this one.

Posted by: RC on August 3, 2004 08:34 PM

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I think you are talking about two things from the auction lit at the same time. First, there is the "winners curse" which essentially says that if everyone guesses at the value of something when they bid, and the high bidder gets the item, then it follows that the winning bid is from the person who has likely overestimated the true value of the item. Assume independent private values drawn from some nice distribution, etc....

Second, there is the phenomenon that under some basic assumptions like independent private values, in a second price sealed bid auction (highest bidder gets the good for the bid submitted by the second place finisher), you should bid your true value for the good. You should not "shade" your bid to capture some surplus...

Of course, in the real world, we don't typically have independent values drawn from some nice distribution...

Posted by: cb on August 3, 2004 08:41 PM

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Am I correct in thinking that Slate's hiring of Blodget as their Wall Street correspondent is the stupidest bit of stuntcasting in ever?

Posted by: Paul on August 3, 2004 09:01 PM

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Hey, Blodget wasn't banned from the profession for life for nothin.

Posted by: Kuas on August 3, 2004 09:17 PM

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Ah, this brings back memories... I wonder whatever happened to Mary Meeker?

Posted by: Fabio Lanzoni on August 3, 2004 09:19 PM

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Blodget banned, is this an acceptable comment? Seems a little dodgy.


RC: Would you say Amazon is performing poorly at this stage in its history? Historically, how have startups done on average 5 years out? I took Brad's point to mean that independent of the money poured in to its stock - thanks to the Blodget's of the world - the company seems on a path of sustainable profitability. that's not to say it was a good investment. But there's more to being a success than making a killing in the stock.

Posted by: Armando on August 3, 2004 09:41 PM

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So how about shorting Google?

Posted by: liberal on August 3, 2004 09:56 PM

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"Isn't there economics literature on auctions to the effect that winning bids at autions always overshoot their mark, that the second or third highest bids are more accurate measures?"

Just to be clear, the mechanism is not that bidders who "win" pay what they bid for shares. It is that all bids at or above the market clearing price (i.e. the price at which all available shares would be sold) pay only that market clearing price (or something less than that at Google's discretion). Not saying that it makes sense to bid, but the issues people are raising are not the right ones.

Posted by: billm on August 3, 2004 10:28 PM

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He was banned from the securities industry for life Armando. Since when is stating a known fact "dodgy"?

Posted by: Kuas on August 3, 2004 10:44 PM

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RC: You did not understand the professor. His point was that a firm may be an outlier success in its own business and still deliver unimpressive returns to investors in its IPO. He meant this as a warning away from IPOs. Whether he is right or not is unclear, but he is coherent.

Posted by: Gerard MacDonell on August 4, 2004 03:32 AM

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Actually, Brad, you are incorrect in thinking that Amazon is selling for 1/10 of what Blodget predicted. Amazon's stock split 3-for-1 about a month after Blodget's prediction, and split again 2-for-1 later that year, which means his split-adjusted forecast price was $66.67. Today, Amazon's stock today is trading at $37.61, which is about 56% of Blodget's target, not 10%.

Also, RC's take on Amazon's performance is absurd. Any company with $5 billion in sales, growing revenues at 30% a year and generating $300 million a year in free cash flow is a success by any standard. It took Wal-Mart more than a decade to start generating free cash flow.

Finally, to Gerard's point, I have little doubt that Google will be fairly valued at best and overvalued at worst, leaving little upside. But Amazon has hardly delivered unimpressive returns to investors in its IPO. If you bought Amazon stock at its IPO price, right now you'd be sitting on a gain of 2500%. Even if you'd bought it at the end of trading on the first day (during which the stock had risen sharply), you'd still be up 1500%.

Posted by: Steve Carr on August 4, 2004 04:36 AM

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What is Google going to do when centralized search technology is replaced by distributed peer-to-peer search technology which can't be controlled by one entity?

Posted by: Shane Wealti on August 4, 2004 08:51 AM

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Shane -- Nobody knows how to make peer-to-peer search fast enough.

Posted by: Doctor G on August 4, 2004 11:51 AM

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And Amazon spent a fair bit of time selling above the infamous $400 prediction, from what I recall. Of course, I'm sure that had Blodget thought that would happen, he'd have said $600, but still.

Posted by: Jake McGuire on August 4, 2004 01:16 PM

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Blodget in January 1999: "Unlike with other famous bubbles the internet bubble is riding on rock-solid fundamentals, perhaps stronger than any market has any seen before."

"Blodget paid $4 million in a settlement with federal regulators last April [2003]. He neither admitted nor denied wrongdoing, but agreed to permanently leave the securities industry."

""For me personally it's been a brutal couple of years," Blodget told CNBC on Monday."

"The [Slate] editor said any concerns he had about hiring Blodget were erased after he talked to the former analyst. Weisberg said he believed Blodget "got kind of a bum rap" in the stock-analysis probe."

I find it hard to believe how corrupt America is. It boggles the mind.

Posted by: Adam on August 6, 2004 05:20 PM

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http://www.usatoday.com/tech/webguide/internetlife/2004-01-15-blodgett-rides-again_x.htm

Posted by: Adam on August 6, 2004 05:21 PM

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