August 05, 2004

Analyzing the Google IPO II

A correspondent tells me to look again at Henry Blodget's advice about how to think about the Google IPO, because Blodget gets it wrong. And indeed he does. Blodget writes:

Gambling on Google - Slate bids on Wall Street's hottest IPO. By Henry Blodget: In formulating our own bids, we need to think through several issues:

1) what price the market will place on Google shares (which may or may not bear a resemblance to the company's "intrinsic value");

2) what price other IPO-bidders will conclude the market will place on Google shares (a function of others' perceptions of others' perceptions); and,

3) what price other IPO-bidders will bid in light of the foregoing (how others will "play" their perceptions of others' perceptions)

Blodget's (2) and (3) are completely irrelevant to the problem of figuring out what someone should bid for Google's shares.

The right strategy is to estimate the market value of Google in the following way: you need (a) to estimate the intrinsic value of Google's shares--what they would be worth to a buy-and-hold investor, (b) bump up that value by an allowance for the possibility that the market will become irrationally exuberant about Google and the stock will sell for more than its intrinsic value, (c) bump down that value by an allowance for the fact that if your estimate of the intrinsic value of Google is high then you are probably overoptimistic, and (d) bid the resulting number.

You should bid the resulting number because the Google IPO is a second-price auction: you don't pay the amount you bid. What you pay for each share you buy is the amount of the lowest successful bid: if Google offers 25 million shares in the IPO, the lowest successful bid, the market-clearing price, is the price at which or above people have put in bids for 25 million shares.

Thus your number is higher than the auction's market-clearing price, then you have won: you have gotten shares at the market-clearing price for less than they are (in your estimation) worth (or, rather, you have won if your value-estimating is accurate). If your number is lower than the auction's market-clearing price, you don't have any shares--but you don't want to have any shares, because they would cost more than they are worth.

But all this stuff about trying to figure out what other IPO bidders will expect the market to expect the market to be, and about then figuring out what other IPO bidders will then choose to bid? All that's irrelevant to figuring out what your bid should be.

Posted by DeLong at August 5, 2004 08:06 AM | TrackBack | | Other weblogs commenting on this post
Comments

You are wrong. I too went to economics school and believe in intrinsic value. I also spent a couple of years as a bond trader - And it's all about what other people think is true. It's nothing about what is REALLY true. If you start trading on intrinsic value you will lose. A case in point - If you really believed in intrinsic value you would have missed the last 3,000 points of the runup in the NASDAQ in the 90's. So when you go to play the markets, dont pay any attention to what you learned in grad school - it wont help. What helps a lot more is reading newspapers and haggling with vendors in street markets in third world countries. Trading is more or less the same wherever you go.

Posted by: steven kyle on August 5, 2004 08:27 AM

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If you start trading on intrinsic value you will lose. Intrinsic value isn't for traders, it's for investors.

Posted by: Alan Bostick on August 5, 2004 08:51 AM

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But how can you guage the psyche of the market if there is no market yet? Also, Prof. DeLong qualifies his comment by limiting to "long-term" investors. Trading is a whole different game. First, few people have access to the information (computer systems) to watch the market second by second. Fewer people have the stomach for trading (this may be wrong based on what I hear about Las Vegas).

Posted by: Cal on August 5, 2004 08:54 AM

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But how can you guage the psyche of the market if there is no market yet? Also, Prof. DeLong qualifies his comment by limiting to "long-term" investors. Trading is a whole different game. First, few people have access to the information (computer systems) to watch the market second by second. Fewer people have the stomach for trading (this may be wrong based on what I hear about Las Vegas).

Posted by: Cal on August 5, 2004 08:55 AM

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Brad's point is to determine how much the shares are worth TO YOU, and bid that amount. If the market says the shares are worth more, you aren't getting them, because they are priced more than they're worth TO YOU.

Posted by: Chuck Nolan on August 5, 2004 08:57 AM

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alan has it exactly right with respect to steven kyle's remarks: we are talking apples and oranges.

Trading and investing are two different animals. I am sure there are brilliant traders out there who, in the long run, make a lot of money, but i don't know any of them, either personally or reputationally.

On the other hand, i know there are plenty of value investors out there who make a lot of money, and whose results are a matter of public record, which is why i make my investment decisions on an intrinsic value basis.

After all, the flip side of "missing" the last 3000 points of the NASDAQ runup (which i did) is that you miss the the first 3000 points of the NASDAQ collapse (which i also did)....

Posted by: howard on August 5, 2004 09:06 AM

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IPOs attact a lot of attention because people think they can get rich quick. Unless you are in on the ground floor (like Terry McAuliffe and GHW Bush in Global Crossing) the deck is stacked against you. Even if you come up with a good price guess, your bid may not have enough priority to be accepted. The long term strategy is to wait a couple of months for the dust to settle then buy at a more stable price that is well below the initial overreach. Enough people have been burned by IPOs that caution should be advised.

Posted by: bakho on August 5, 2004 09:07 AM

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Isn't the real point that the entrepreneurs that
were responsible for creating something new that inproving our standard of living will get most if
the rewards and will not have to give so much of the receipts to a bunch of traders that just flip the stock as a reward for giving business to the brokerage house.

Flipping IPOs was one of the biggest waste and economic inefficiencies of the bubble and most of the bad mouthing of the auction comes from the people that are missing out on another free lunch.

Posted by: spencer on August 5, 2004 09:17 AM

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But this time it's different.

The internet changes everything.

You just don't get it.

Posted by: Kuas on August 5, 2004 09:20 AM

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I've always wondered if a good idea for a mutual fund was one that traded in 2 or 3 years old IPOs.

As general rule a hot IPO market is a sign that the market is approaching a peak.

Posted by: spencer on August 5, 2004 09:20 AM

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Steven and Alan -- Brad did NOT say that the potential buyer should calculate Google stock's intrinsic value. Read a little closer: he said, if you are interested in buying this stock, only "what price the market will place on Google shares" is relevant.

That is, he's saying that Blodget's claims that you must both figure the _market_ price AND "game" the market price are wrong. Blodget is wrong, I would think (not a trader OR an economist, here!) because the market price (_not_ the "intrinsic value") will _already_ contain the net result of all gaming by all players. That's what "market price" means! Blodget is saying one thing three times, but in a way that is likely to skew, rather than improve the potential investor's calculation.

Posted by: PQuincy on August 5, 2004 09:36 AM

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OK...whoops...Brad DID say "estimate the intrinsic value" -- though as part of a process of guessing the market price, not as a basis for an actual bid.

My goof....guess I'm the one who needs to read more closely!

Posted by: PQuincy on August 5, 2004 09:38 AM

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Maybe I'm being naive, but isn't the price already being determined. Won't the institutional firms be making the lion's share of bids and volume, thus determining clearing price?

I certainly don't expect these firms to collude in fixing a price - their self-interest would keep them from doing that, right?

Posted by: peBird on August 5, 2004 09:47 AM

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How do you estimate intrinsic value? If there is a good way of doing it, why does anybody do anything else?

Posted by: Jack on August 5, 2004 10:24 AM

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Jack, you estimate the discounted value of all future profits/dividends (discounted by both time and market correlation). It takes a bit of work, and you'll only come up with a rough guess, but if you do so, the number you come up with will be one you can be comfortable with.

Trying to second guess the market or play "Who's the greater fool?" is a way to make sure you don't make money fast (a few day traders make money, but as a whole they lose money in much the same way as people at a sportsbook lose money).

Posted by: Jason on August 5, 2004 10:57 AM

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Jack, this is the question, isn't it? The simple answer (that helps you not at all) is that the intrinsic value is the net present value of the future earnings stream. That begs the two critical questions: what's the future earnings stream, and what's the discount rate, which is where the calculations either come undone or don't.

By and large, the reason that people don't simply calculate intrinsic value is because they can't answer those 2 questions, so they utilize other methodologies to try and make money in the market.

A good place to start is Ben Graham's The Intelligent Investor....

Posted by: howard on August 5, 2004 11:05 AM

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Hang on a minute.

Suppose I've decided, for whatever reason, to believe that the shares will, sooner or later, rise above the price set in the initial offering.

Given that assumption, and the nature of the sale, isn't it in my own best interest to bid far more than my estimate of the minimum auction price, in order to secure my shares? After all, there's no penalty for this behavior— I won't have to pay for my sky-high bid, right?

After adding in another bit of game theory I've been mulling over (hint: voluntary markets systematically underestimate risk), I think I'll be sitting this one out.

Posted by: robotslave on August 5, 2004 11:09 AM

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Jason,

To the extent that intrinsic value has any meaning it means roughly what you say: the present discounted value of all future cash flows. The problem with Brad's reasoning is that future cash flows inclue a possible future sale price -- which depends on what other people think a thing might be worth.

'Course this is a phoney answer to the whole thing, since it just switches you from asking about price to asking about the discount rate you should apply, presumably "your" interest plus your chosen risk premium, a random variable entirely dependent upon your mood at any moment.

Posted by: David Lloyd-Jones on August 5, 2004 11:36 AM

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Robotslave,
I don't understand your point. Suppose that an investor thought the intrinsic value was $100 per share, but bid $1000 per share to assure that the bid was accepted. Now suppose that the final clearing price was $500 per share. This would seem to be a bad thing. Why would a rational investor do this? What game theory element am I misunderstanding?

Posted by: Keith on August 5, 2004 12:30 PM

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Keith:

I did not posit a potential investor who has some notion of the "intrinsic value" of the share, I posited an investor who is confident that the price will, sooner or later, rise above the level determined by the auction, whatever that may turn out to be.

Note that an investor who believes in that old chestnut, that "stocks, in the long run, always go up," would qualify.

Posted by: robotslave on August 5, 2004 05:05 PM

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Well, the discount factors for time are relatively easy to find, they should just be the rate on government bonds (not entirely risk free, but close enough). The discount factors for risk (note, only that risk correlated with the market, other risk should affect how much *you* buy, but not what you feel a fair price is) are the trickier thing to estimate - you need to think about how things that affect the whole market are likely to affect this one companies cashflow.

Posted by: Jason on August 6, 2004 12:19 AM

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Keith,

Robotslave's argument is exactly right. Given the uncertainties of calculating 'intrinsic value', IF you want to buy the IPO AND you are confident that the price will rise post-IPO, you should ignore intrinsic value and bid high.

Of course, there is a very small chance that YOUR sky high bid could end up being the market clearing bid. In that case you have made Google really, really happy and made everyone else really really mad.

However, Blodget's column now explains why he was so spectacularly wrong with his $400 price target for Amazon in his heydays. He obviously played game theory once too often.

Posted by: Suresh Krishnamoorthy on August 6, 2004 02:29 AM

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Ignoring intrinsic value is playing who's the greater fool. People do it all the time which is why (daytrading) pyramid schemes make so much money for all those who participate.

Posted by: Jason on August 6, 2004 09:39 AM

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Robotslave,
Ah, I see your point now. I suppose that this thinking is so far different from mine that I had trouble grasping what you were saying. But you are right--there probably are some who think like this.

Posted by: Keith on August 6, 2004 10:43 PM

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But while figuring out your "allowance" for being overoptimistic, don't you have to figure out how other investors arrive at their estimates of intrinsic value and bids, a la Blodget's directives 2 and 3? Assuming plausibly of course that you are uncertain about your own estimates, and do not dismiss the estimates of others out of hand.

Posted by: zermelo on August 9, 2004 06:37 AM

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But while figuring out your "allowance" for being overoptimistic, don't you have to figure out how other investors arrive at their estimates of intrinsic value and bids, a la Blodget's directives 2 and 3? Assuming plausibly of course that you are uncertain about your own estimates, and do not dismiss the estimates of others out of hand.

Posted by: zermelo on August 9, 2004 06:38 AM

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