« Whaddya Know? I'm Anti-American! (Or So Andrew Sullivan Says) | Main | Weak Tea on Supply-Siders from the New York Times »
January 25, 2005
Is the New York Times Making Itself Irrelevant?
Cory Doctorow thinks it is. I'm inclined to agree:
Boing Boing: Why do newspapers charge for yesterday's news?: Dan Gillmor's got a great post on what's wrong the the major newspapers' approach to their Web archives. I've long been mystified by the way the newspapers have approached the Web. Papers like the New York Times have decided that their archives -- which were previously viewed as fishwrap, as in "today it's news, tomorrow it's fishwrap" -- are their premium product, the thing that you have to pay to access; while their current articles from the past thirty days are free.
The thing is that while there is certainly a small commercial audience for newspaper archives -- corporate researchers, the occassional grad student with a grant -- the noncommercial audience for archives is much larger: people who want to read the news from their birthdays, researchers amateur and pro looking up historic dates, Bloggers writing about seminal moments.
Conversely, there is a large commercial audience for new news, that is, people who'll pay to see today's news while it's still news and before it becomes history. That's why the news business is so much larger than the history business.
The problem with the NYT's system is that it ensures that the Times can't be the paper of record any longer, because even if a thousand bloggers point to a great article on the day it comes out, thirty days later it will be invisible to the 99.999 percent of the Web who won't pay for access to fishwrap, no matter how interesting.
News is increasingly a substitutable good: there are so many ways to get the basic facts on an article, from Yahoo's AP wire to the Sydney Morning Herald to pastebombed articles in the archives of mailing lists like Interesting People and Politech that a savvy searcher or blogger has no good reason to pick the NYT to get a set of basic facts on any subject. The NYT often does an extraordinary job of covering the facts, but it doesn't matter a whit to posterity if a link to that job will staledate in a month.
If the NYT can't make it on advertising alone, it might just be dead in the long run, since these substitutable goods that require no subscription will crowd it out of the market eventually. But if it wants to try a subscription-based system, then for heaven's sake, why not charge money for the news (which lots of people want to pay for!) and give away the history (which relatively few people want to buy)?
There was a Wired News article a couple months back that suggested that the paywalls on newspaper archives were being driven by their agreements with Lexis-Nexis, a company that provides expensive search services to newsrooms, lawyers and other specialized entities. I think that protecting the Lexis-Nexis deal at the expense of relevance is the wrong move: if the NYT's need to lock up its archive makes it irrelevant, then Lexis-Nexis will drop its contract with the Times anyway...
Posted by DeLong at January 25, 2005 09:21 AM
Trackback Pings
TrackBack URL for this entry:
http://www.j-bradford-delong.net/cgi-bin/mt_2005-2/mt-tb.cgi/218
Listed below are links to weblogs that reference Is the New York Times Making Itself Irrelevant?:
» generic phentermine from generic phentermine
Buy cheap phentermine online lowest cost phentermine, cod phentermine ups buy cheap phentermine. Pharmacy online phentermine phentermine discount, herbal phentermine phentermine diet pills. Phentermine dietpills order phentermine, low cost phente... [Read More]
Tracked on April 23, 2005 11:50 PM
» gay anime from gay anime
Hentai manga final fantasy hentai, anime pics hentai comics. Dragon ball z hentai tentacle hentai, naruto hentai anime girl. Erotic anime erotic anime, teen titans hentai anime lesbians. Hentai bondage free hentai galleries, evangelion hentai d... [Read More]
Tracked on June 3, 2005 03:23 PM
Comments
I'm inclined to disagree.
What the expression "today it's news, tomorrow it's fishwrap" really shows is that the markets for current (say, less than 30 days old) new stories and the market for archived news are very very different.
People for whom old newspapers are fishwrap are not only not interested in not buying them, they are not interested in reading them at all. Thus, they play no role in decisions about whether or not to charge for archived editions. The argument for the Times current approach would be that the commercial audience for an archived online edition is larger than the commercial audience for a current online edition. It is, at the very least, not obviously incorrect.
But the mechanism seems to me to be this. If the Times continues to offer its current online edition for free, it maximizes the number of people who know things because they read them in a Times article. If they wish to cite a source for a fact that they read in a Times article later, they can either go looking for the same information somewhere else, or they can pay for access to the article they initially read, now somewhere in the Times' archive.
This bit:
News is increasingly a substitutable good: there are so many ways to get the basic facts on an article, from Yahoo's AP wire to the Sydney Morning Herald to pastebombed articles in the archives of mailing lists like Interesting People and Politech that a savvy searcher or blogger has no good reason to pick the NYT to get a set of basic facts on any subject.
applies equally well to current editions and archived editions. But if one feels one must charge for one or the other, the free current edition "sets the hook" for the non-free archived edition, and not vice versa....
Posted by: whoever at January 25, 2005 10:22 AM
Closing the archive of the New York Times after 7 days, not 30 days but 7 days, is more than foolish. The Times is a superb newspaper, and I subscribe to it happily while also using the NYTimes site regularly. But, though I can and do clip and save print articles, I can not refer to articles on the internet more than 7 days old. The idea of paying for the articles is absurd, for they are interesting and useful but not critical, and the cost is excessive.
Posted by: anne at January 25, 2005 10:25 AM
Whoever
Go ahead and pay 3 dollars for last week's article, a single article, from the Times. Duh. What foolishness.
Posted by: anne at January 25, 2005 10:30 AM
Anne
Just send a NYTimes article to yourself and you have it for as long as you wish. I use a Gmail account to store article from the Times, and I also subscribe to the print edition but would never think of paying for the archives. The Times is being foolish.
Posted by: lise at January 25, 2005 10:34 AM
The fact that Cory et al. are up in arms over the archives being behind a paywall demonstrates that the archives are valuable. Now, maybe the Times is not using the best method of realizing the value of the archives and a keyword advertising system would be better. But it's their product.
As a side note, those of us fortunate enough to belong to the New York Public Library System have ready access to the archives of the Times and many other publications for free. Check what database subscriptions your own library system has.
Posted by: JDC at January 25, 2005 10:46 AM
Just for the record, this is wrong: "even if a thousand bloggers point to a great article on the day it comes out, thirty days later it will be invisible to the 99.999 percent of the Web who won't pay for access to fishwrap, no matter how interesting." The NYT allows us to create permanent links to its articles; just go here: http://nytimes.blogspace.com/genlink . It is, of course, harder to find the unbelievable quote you read a month ago but didn't save, which has now suddenly become apropos, of course.
Posted by: hilzoy at January 25, 2005 11:51 AM
http://nytimes.blogspace.com/genlink
This is terrific. Thank you!
Though I have access to Lexis Nexis in our research library, I think this link is superior. I can use this at home :)
Posted by: lise at January 25, 2005 12:43 PM
Cory says: "The problem with the NYT's system is that it ensures that the Times can't be the paper of record any longer, because even if a thousand bloggers point to a great article on the day it comes out, thirty days later it will be invisible to the 99.999 percent of the Web who won't pay for access to fishwrap, no matter how interesting."
Wow, that's quite a lot of arrogant blogger triumphalism there. The NY Times was "the paper of record" long before it was possible to view it online. Whether or not it remains the paper of record has nothing to do with bloggers, at all.
Whether it remains the paper of record depends on the quality of the journalism. After all, OTHER news outlets have access to the back articles, through Lexis-Nexis, etc. And businesses also have access to the back articles.
Cory thinks that all newspaper coverage is created equal, and will contain equivalent amounts of factual content. This is clearly not true.
As to whether or not it's in the Times' interest to keep things behind the firewall, that gets into the "long tail" argument - no particular old article is likely to generate much income, but the combined income from all old articles is likely to be significant.
JDC writes: "The fact that Cory et al. are up in arms over the archives being behind a paywall demonstrates that the archives are valuable."
Yeah, this seems to be a new approach: "Nobody wants it, so you MUST give it to me." Also other arguments that old works with no apparent market should be made public-domain.
Taken to extremes, of course, you'd get publishers opting to not buy the rights to books, waiting for the unadvertised work to "fail" in the marketplace, then taking the now-public domain work and publishing it, with lots of marketing, and without having to pay a royalty to the author.
Posted by: Jon H at January 25, 2005 01:35 PM
After the grumble, the New York Times is a wonderful paper; the paper of record for me. I look forward to it every day and read it thoroughly. Still, a grumble now and then is in order. Sending Times articles from the Arts to Science to friends is a pleasure, and the easier the access to files the more articles I will send. What is critical however is that the quality of the writing be maintained and in that I am confident.
Posted by: anne at January 25, 2005 02:03 PM
The New York Times has just changed its email policy, making it far harder to email articles to friends. This is horrid!
Posted by: anne at January 25, 2005 02:40 PM
My pet peave is that academic journals often make it impossible to have any access to their archives. Many simply don't have any, even though it would take relatively little effort to have someone scan them in. Most of those that do make them available only through libraries and there is no apparent way that an individual can just buy one article at a time at any price. Some do allow this, but most don't. I don't understand why so many journals are passing up this easy money-making opportunity.
[Let me second this: For example, The _Journal of Economic Perspectives_ should be open to the world, rather than used as an AEA membership drive tool...]
Posted by: Bruce Bartlett at January 25, 2005 03:07 PM
Darn. The New York Times really may be harming itself terribly. The entire email format has just now been changed in a way that makes it vastly less useful for sending friends articles. What are they thinking?
Posted by: anne at January 25, 2005 03:16 PM
Well, evidently Brad was right as usual. The New York Times wishes to be irrelevant. To change the emmail format so a full article can not be sent is truly awful.
Posted by: anne at January 25, 2005 03:30 PM
As long as they have a real estate section (on Sunday) there will be a reason to buy the Times. (Job listings are also an interesting bonus)
Posted by: JackNYC at January 25, 2005 04:46 PM
There is always a reason to buy the NYTimes, but that is different than the Times destroying the use of website by those who do buy the Times.
Posted by: anne at January 25, 2005 04:56 PM
People don't use craigslist in New York?
Posted by: fling93 at January 25, 2005 05:21 PM
I actually wouldn't mind paying for articles, but the charge for those articles needs to be based on a real-world assessment of their value. For most articles, we're talking about 5 to 10 cents. The trouble is that nobody has yet devised a way for such small transactions to make economic sense.
Posted by: PaulB at January 25, 2005 06:00 PM
Wow, this is a remarkably uninformed post. You usually hear it from college freshmen who can't believe that yesterday's paper is worth anything -- until they want a copy of it themselves.
The truth is, old articles are money in the bank. They're as much a newspaper's backlist as yesterday's bestseller.
There are huge -- huuuuuuuuuge! -- companies like Lexis-Nexis whose stock in trade is to make this material available -- at a price. Newspapers and magazines would sooner give away their print edition than let go of the historical material.
To think that you could fund everything through web advertising is really a 90's style business model.
It's far more worthwhile to look at how copyright can be tamed to make this material eventually available -- in the public domain. The problem isn't that I can't look up last month's article -- it's that I can't look up an article from 75 years ago. Now that's a disgrace!
P.S. Ditto on the arrogance comment.
Posted by: leo at January 25, 2005 10:20 PM
OK, here are three words I've never seen in webprint before:
pastebombed, staledate, paywalls.
Now, I could figure out the meaning of each from it's context, but should I have to? Is it really ok to just invent words when it's convenient?
I dunno, I'm just asking.?
Oh, I just made up "webprint". . .
Posted by: jpmist at January 26, 2005 09:23 AM
I am of the habit of emailing myself articles from the times, chicago tribune, etc. to keep in a folder of articles. The Times just switched (today I think) to a linked article email system where you don't get the full text, you get a link to article. I guess I'll wait and see if in 30 days I can still read the articles I send myself. Half the point of the digital age is that if you want to save something, you don't have to keep a folder full of news clippings. The Times needs to stick with the times.
Posted by: Tim Silman at January 26, 2005 11:43 AM
You can always just cut and paste the text of an article into an email. It's easiest from the print-friendly version screen. Then you don't have to worry about an expiring link or whatever.
Posted by: John at January 26, 2005 01:35 PM
Posted by: at March 15, 2005 10:24 AM
Posted by: at March 15, 2005 10:24 AM