December 11, 2002
The Next Stage of Net Applications

The next stage of .net applications. Nick Denton is trying to do for intellectual discussion and high-tech consumer niche marketing what Google did for static web search and is trying to do for dynamic news search: Weblog media: What are we up to? Putting together a series of weblog media businesses. The more ambitious is a news filtering system, about which more below. That project launches later in 2003. In the meantime, we're launching a series of niche media sites, powered by weblog publishing software.

The first are Gizmodo and Gawker, two sites covering categories too small to warrant dedicated print publications, but with an appeal to advertisers sufficient to support a bare-bones editorial operation. This is what Jeff Jarvis calls nanopublishing.

Gawker is an online magazine for Manhattan launching in January 2003. It's target audience is the city's media and financial elite. Think of it as the New York Observer, crossed with Jim Romenesko's MediaNews. The publication will be supported by advertising, primarily from real estate brokers and luxury goods retailers. It adopts the weblog format, and relies on links to external content. The site is edited by Elizabeth Spiers, and designed by Jason Kottke.

Gizmodo is a weblog for the gadget addict, with at least half a dozen new items each day on the skinniest laptops, tiniest cameras, as well as electronic toys too absurd to buy. Gizmodo launched in August 2002, and is already one of the leading destinations for hardcore gadget fanciers. Gizmodo earns commission on its readers' purchases from, and will be introducing display advertising. Gizmodo is edited by Pete Rojas, and was designed by Mena Trott.

Blogwire -- a working title -- will mine the editorial selections and commentary on weblogs to produce an improved personalized news service to consumers. It will identify the stories which have generated the most buzz in the weblog community, and allow readers to track the writings of their favorite weblog authors. Contributing to the project are Meg Hourihan and Cameron Marlow.

Posted by DeLong at December 11, 2002 12:28 PM | Trackback

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