January 20, 2003
The Need for Talking Points

Eugene Volokh finds himself in the unpleasant position of being accurately quoted saying things about his former boss Justice O'Conner that he does not mean--things that are uncomplimentary:


The Volokh Conspiracy: THE TROUBLE WITH TALKING TO THE MEDIA: Charles Lane, in Friday's Washington Post, quotes me as follows: Legal analysts say O'Connor's vote will probably decide the Michigan cases, too, because of all the justices she appears the least committed to a foreseeable view of the issue of race-conscious admissions in higher education. The administration's briefs cite her rulings on race-conscious policies and embrace an incremental approach similar to her own, but these analysts say her past opinions offer words that both sides could interpret as encouraging.

"When you have so little data, and what she has said is so contradictory, people's predictions depend on their pessimism -- or their wishful thinking," said Eugene Volokh, a UCLA law professor who once served as O'Connor's law clerk.

This is actually wrong -- Justice O'Connor hasn't said anything contradictory as such; rather, she's said things that either side can interpret as favoring them. The statements (race preferences are generally unconstitutional, but on the other hand there needs to be some zone in which they're permitted) are quite consistent with each other, so there's no contradiction there.

     Now I wish I could blame this on the reporter, but I can't. In my experience, Charles Lane has been a careful and accurate journalist, and it's certainly quite possible that I said "contradictory" when talking to him on the phone; perhaps I spoke imprecisely, something that's quite easy to do. When you're writing, you can look closely at what you write, and edit it to make it more accurate. Not so in a telephone conversation, especially a longish one. This sort of subtle inaccuracy -- and sometimes even far less subtle ones -- is inevitable, I've found, when talking to people...


There is actually a relatively easy solution to Eugene's problem: talking points. Have two different kinds of conversations with reporters. First, have normal conversations on background that they agree not to quote. In such conversations, you can talk through the issues in a relatively loose way, and accomplish some mutual education.

Second, have abnormal conversations designed to produce quotes in newspaper articles. Before you start such a conversation, have your talking points--the one, two, six, or ten things that you would not mind seeing in print. Then in your abnormal conversation, say nothing that is not one of your talking points. If you are asked a question that cannot be answered with one of your talking points, say "Hmmm. I need to think about that a bit more. Can I get back to you on that later on today?"

Thus you avoid saying that Justice O'Conner's statements are "contradictory," and say instead that "there remains sufficient ambiguity in her statements that the two sides are reading them in radically different ways." You are happier. Justice O'Conner is happier. Chuck Lane is a little bit unhappier--"contradictory" is a hot word, while "ambiguity" is a cool one. But on the whole social welfare is improved and communication is made less imperfect.

Posted by DeLong at January 20, 2003 07:36 PM | Trackback

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A more drastic solution: answer specific questions in writing, and permit quotes only of complete questions and answers. This was suggested by Janet Malcolm, who certainly ought to know.

Posted by: Jonathan Goldberg on January 21, 2003 07:17 AM

e-mail was tailor-made for this issue.

instant messaging is too "instant" and too much like talking for the task - but in a prompt exchange of e-mails including follow-up questions and clarifications, you could cover the same ground as a telephone interview and be nearly as prompt and twice as accurate.

there was a time when I was interviewed regularly by the financial press, and my experiences were similar to Volokh's - out of a 5 or 10 minute phone conversation, what ended up in print was stuff that supported the points the reporter was trying to make in the story . . . . . with only one or two exceptions, it was in fact something I'd said, but out of context the meaning often would be unclear. and from my self-interested perspective, I'd end up sounding stupid, or worse.

Posted by: Anarchus on January 21, 2003 08:11 AM

I'm with Prof DeL.

Usually I don't get calls unless I have a stake in some issue (as lawyer with clients, yadda yadda). I always begin -- always on background -- trying to get the reporter to see that someone might get hurt (speakingly loosely) if I say it wrong. Then we do ground rules.

Then the mutual education session, with the understanding that we will eventually go off background and I will try to say something for the record that will help the reporter with her story and advance my cause/client's interest.

Usually works, especially if I have a prepared zinger or two.

best

Posted by: Donald Weightman on January 21, 2003 10:17 AM

See the value of spending
a few years in Washington - Brad?

You learn about things like
"talking points."

Posted by: Thomas kalil on January 21, 2003 11:07 AM

Yes indeed...

The scary thing is when you find that you are briefing yourself, and make talking points for you to study. But it is very useful. I had a conversation with Chris Suellentrop this morning that I couldn't have gotten through without my talking points...

Posted by: Brad DeLong on January 21, 2003 07:54 PM

You can always ask the journalist to run the quotes back by you before publishing them. Sure, they'll resist the extra work, but most of them will do it.

In our office we always set the context at the beginning of a phone interview by interviewing the journalist.
"What are you writing on? What is the topic of your story?"
"How did you come to be interested in this?"
"What's the angle that you're taking on this story? Why this story? Why today?"
"Where are you going to place this story?"
"What sort of people have you talked to / are you going to talk to?"
Etc.

Most journalists don't mind, and those that do don't get an interview, and we can all get back to work.

Posted by: Martial on January 23, 2003 12:49 PM
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